Use case
Know everything that matters — in 5 minutes
Track market shifts, funding flows, competitive threats, and regulatory changes across every market you operate in — synthesized into a brief that gives you full situational awareness before your first meeting.
What founders track with Aperture
- Market shifts — macro trends, consumer behavior changes, and emerging opportunities
- Funding flows — who's raising, who's investing, and what sectors are heating up
- Competitive threats — new entrants, product launches, and market moves by incumbents
- Regulatory changes — policy shifts that could affect your business model
- Talent movements — key hires and departures at peer companies
How it works
1. Choose your beats — Technology, Markets, Geopolitics, or any combination.
2. Add your focus areas — specific companies, sectors, or topics you want to track.
3. Set your Executive Lens — your role as founder, your company, your growth stage.
4. Get your brief — every morning, know what moved and what it means for your business.
Rather than take our word for it: Aperture's public desks publish their real output in full, sources cited. Read what a brief covering the beats a founder tracks actually looks like before you sign up.
Read the public briefs